The cool mountain district that warms your heart.
When the morning mist dances over the peaks of Loei, you’ll find yourself in Phu Ruea — a mountain town where time slows down, air turns crisp, and life feels effortlessly peaceful. Once known as Thailand’s coldest district (temperatures have even dropped to zero!), Phu Ruea charms visitors all year long with its rolling hills, fresh produce, and endless flower fields.

Here, everything grows beautifully from rice, oranges, avocados, and dragon fruit to orchids and cold-climate blooms. But beyond its fertile farmlands lie seven places that truly capture the soul of this mountain gem.
Let’s take a slow, meaningful journey to seven spots, one unforgettable day.
1. Phu Luang Wildlife Sanctuary – The Kingdom of Wild BloomsA living forest where elephants roam and orchids bloom in secret corners. Phu Luang is nature’s masterpiece, filled with pine trees, wildflowers, and rare plants that color the forest from winter through summer. Perfect for gentle hikes or just breathing in the silence of the mountains.


Wild red roses in full bloom at Phu Luang, the pride of Loei’s highlands.

The elegant “Euan Sam Phao Ngam” orchid, one of Phu Luang’s most precious wild blooms.
Wake up before dawn and catch the famous sea of mist from the viewpoint, or stay late to count stars under the clear night sky. With easy trails from 1 to 5 km, Phu Ruea National Park makes hiking simple, yet soul-stirring wildflowers line the cliffs, waiting to be admired.




A river gliding over stone terraces, Kaeng Kliang is where locals come to play, picnic, and unwind. No trekking, no fuss, park your car and feel the cool water at your feet: simple joys, endless smiles.

Once unknown, now loved by everyone who finds it. Hai Tak is where the fog lingers till noon, sometimes all day. Wooden houses cling to the hillside, with cafés overlooking the clouds. Come here to rest, sip coffee, and let the world fade away for a while.



No hiking boots needed — this stunning waterfall is right beside the road. Crystal water cascades over wide rocks into a natural pool, perfect for a refreshing stop on your mountain drive.

An elegant teakwood temple with four surrounding chapels and the serene Phra Kring Pawareth Buddha as its centerpiece. It’s a place of calm artistry, spiritual, detailed, and uniquely Phu Ruea.



Rice fields, wooden bridges, and mountains all in one frame. Dee Me Na Café blends local flavor with healthy, organic dining. Stay for the coffee, linger for the scenery, and you might just stay the night in their cozy lodges.


Dee Me Na Café, a serene stop for coffee, local food, and slow countryside moments.
Phu Ruea is beautiful all year, but from the rainy season to the end of winter, it becomes pure magic, green hills, cool air, and morning fog that turns the world soft and silver.
Seven places. One gentle day.
Come feel the rhythm of Phu Ruea, slow, soulful, and deeply Thai.
Let Pacific Leisure take you closer to the heart of Loei — where mountains, mist, and meaning meet. Plan your Phu Ruea escape today.
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Editor in Chief : Nampetch Siramanon
Editor: Pacific Leisure (Thailand)
Content Creator : Mr. Saroj Na Ayutthaya
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